A call center mission statement is a critical piece of your business. It can guide your company in everything from hiring decisions to how you interact with customers. But, unfortunately, many call centers struggle to create an effective mission statement.
This article will outline the key elements of a stellar call center mission statement and provide examples from other businesses.
Importance of a Company Mission Statement
A company mission statement is a critical part of any business. It can guide your company in everything from hiring decisions to how you interact with customers. In addition, a great mission statement will inspire employees and clarify what the company is trying to achieve.
Mission and Vision Statements Differences
Before we dive into how to write a call center mission statement, it’s essential to understand the difference between a mission and vision statement.
A mission statement is a brief description of what your company does and why it exists.
A vision statement is a more aspirational description of what you hope to achieve in the future.
Many call centers make the mistake of creating a vision statement that is too vague or grandiose. While it’s essential to have a vision for the future, it’s more important to make sure your mission statement is clear and concise.
Elements of a Stellar Mission Statement
Now that we’ve covered the basics, consider four key elements that make a great call center mission statement.
Purpose
The first element of a great mission statement is purpose. Your mission statement should explain why your call center exists and what it hopes to achieve. It should be clear and concise.
For example, the mission statement of Salesforce’s call center is “to be the world’s best customer company.” This statement is clear and to the point, explaining what the call center hopes to achieve.
Company Capability
The second element of a great mission statement is company capability. This is your opportunity to outline what your call center does and what makes it unique. What services do you offer? What sets you apart from other call centers?
For example, the mission statement of Zendesk’s call center is “to power companies with great customer service.” This statement explains exactly what the call center does and how it does it.
Inspires Action
The third element of a great mission statement is inspiration. Your mission statement should inspire employees and customers to take action. It should be motivating and aspirational without being unrealistic.
For example, the mission statement of Twilio’s call center is “to fuel the future of communications.” This statement is aspirational and inspires employees and customers to be a part of the call center’s mission.
Offers Clarity
The fourth and final element of a great mission statement is clarity. Your mission statement should be clear and easy to understand. It should be free of any jargon or technical terms.
For example, the mission statement of Amazon’s call center is “to be earth’s most customer-centric company.” This statement is clear and concise, explaining exactly what the call center does.
Mission Statement Examples
Now that we’ve covered the key elements of a great call center mission statement, let’s look at some examples from other businesses.
“To provide outstanding customer service that exceeds our clients’ expectations.”
– L.A. script Center
“To be the leading provider of call center services in the Philippines.”
– TeleDirect International
“To provide world-class call center solutions that enable our clients to improve their customer relationships.”
– eTelecare Global Solutions
“To be the premier provider of call center services in the United States.”
– American Call Center
Build a Powerful Call Center Mission Statement
A mission statement is a critical part of your call center business. It can guide your company in everything from hiring decisions to how you interact with customers. But, many call centers struggle to create an effective mission statement.
This article outlined the key elements of a great call center mission statement and provided examples from other businesses. We hope this will help you create a mission statement for your call center.